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Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps--and transform the potential of CRM into long-lasting competitive advantage. Identify your goals and customize a CRM strategy for your enterpriseUnderstand the 8 key issues that will make or break your CRM initiativeLearn about the top 30 CRM software offerings Find out what 12 crucial questions you should ask before selecting a software vendorPreview tomorrow's advances in CRM--to better position yourself and take advantage of a ever-changing environment."This is the only book on CRM that has made it to my credenza." --Stan Davis, Author of Blur and Lessons from the Future"CRM Automation is a blueprint for a successful CRM implementation." --Ken Blanchard, Coauthor, The One Minute Manager"Barton Goldenberg's bottom-line approach to CRM makes this book a necessity to any company concerned with ROI."--Beth Struckell, VP general manager of food service and vendor sales, a division of PepsiCo"CRM Automation gets to the heart of what a successful CRM implementation is all about-People, Process, and Technology. You can save hundreds of hours and thousands of dollars by reading this book before launching a CRM initiative." --Bob McLaughlin, former vice-president, McGraw-Hill"Goldenberg's 18 years of experience and 300 deployments are wrapped up between the two covers of CRM Automation." --Wolfgang Martin, independent analyst and research fellow, METAGroup"Barton Goldenberg understands the CRM marketplace and the needs of businesses seeking a competitive edge. CRM Automation is a valuable resource for companies pursuing trulycustomer-centric business strategies." --Carol Burch, senior vice president of global business development for CRM, SAP AG"Barton Goldenberg proves once again that he is ahead of the curve in understanding the direction and future of customer relationship management.

The first proven, start-to-finish methodology for purchasing enterprise software! Foreword by Dr. David A. Spuler, Director, Advanced Research Group, BMC Software For every enterprise software purchase: ERP, CRM, e-Business, KM, financials, supply chains, and more Defining your needs and building a winning RFP Choosing the right vendors and consultants In-depth Fortune 500 case studies: successes, failures, and lessons learned Enterprise software. It's a bet-your-company decision. Here's how to win! Whether you're deploying CRM throughout a Fortune 500 company, or automating a smaller company's supply chain, your enterprise software purchasing decisions can make or break your company. Finally, there's a reliable source for objective advice, evaluation processes, and buying techniques that work: Acquiring Enterprise Software! Based on exclusive research at dozens of the world's leading companies, this book delivers the first start-to-finish methodology for achieving the greatest return on investment from your enterprise software purchase. Coverage includes: Organizing your enterprise software project team Defining your requirements and writing RFPs that permit effective comparisons Evaluating enterprise software vendors and consultants: questions you simply must ask Mapping product functionality against your technical infrastructure and corporate culture Managing the internal politics of enterprise software decision making Negotiating contracts that work for everyone Fortune 500 case studies: successes, failures, and the reasons why "Acquiring Enterprise Software" tears away the veil of confusion and confidentiality associated with enterprise software purchasing,identifying key success factors at every stage from planning through implementation.

List of CRM vendors - While many of the vendors listed below provide what can be loosely termed customer relationship management (CRM) software, there are marked variations in these offerings and how they are used. Variations tend to be along several continuums: open source vs proprietary software, open standards vs proprietary standards, enterprise wide software vs standalone vignette software, and hosted software being Software as a Service (Saas) vs in-house software maintained and serviced internally.

Exact Software - Exact Software (or simply Exact) () develops software for logistics, Human Resource Management (HRM), Customer Relationship Management (CRM), e-business and Enterprise Resource Planning (ERP) in two product lines: Exact Globe 2003 Enterprise and Exact e-Synergy.

Distribution software - Distribution software manages everything from order processing and inventory control to accounting, purchasing and customer service, supply chain management, sales, CRM, inventory, warehouse and finance management.

List of Infosys products - Finacle, a banking software product, is the universal banking solution from Infosys. As of November 2005, it has been deployed in various banking institutions in 47 countries around the world.

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Todman covers all this, and more: Critical design challenges unique to CRM-focused data warehouses up front Choosing software for loading, extraction, transformation, querying, data mining, campaign management, personalization, and metadata DW futures: temporal databases, OLAP SQL extensions, active decision support, integrating external and unstructured data, search agents, and more If you want to leverage the full power of your business data — and therefore of your business decisions Reduced costs as you reduce data and application redundancy and streamline your systems Rapid response to standards-based mandates imposed by your industry or government For more information, visit Ascential: http://www.ascential.com The complete guide to building tomorrow's CRM-focused data warehouses. Tucker Taft, President, SofCheck Inc., and lead designer of Ada 95. One book shows you exactly how to build one: "Designing Data Warehouses" by Dr. Chris Todman. The CD-ROM accompanying the book containsa demonstration version of the SPARK toolset and its documentationcode examples from the text of the SPARK high integrity language and toolset." --Phil Thornley, Specialist in Safety Critical Software, BAE Systems. --S. Ascential Software Corporation (Nasdaq: ASCL) is the leader in enterprise data integration. In a software-powered world it is vital for our systems to be secure, reliable and complete business information to improve operational performance and decision-making across every critical business dimension. The Ascential Enterprise Integration Suite™, which includes Ascential DataStage™, Ascential DataStage TX™, Ascential ProfileStage™, Ascential QualityStage™, and Ascential’s Enterprise Integration Suite™ provides an infrastructure for managing the massive volume, variety and velocity of data that all organizations possess today. The art, craft, discipline, logic, practice and science of developing large-scale software products needs a solid, professional base. SPARK has been applied successfully in diverse applications including railway signalling, smartcard security and avionics systems in the programming and verification of safety critical systems." These volumes cover basic principles?with a minimum of programming knowledge?to very advanced principles and techniques, and new methodologies. In this book, Dr. Chris Todman. The CD-ROM accompanying the book containsa banking crm software.

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--Wolfgang Martin, independent analyst and research fellow, METAGroup"Barton Goldenberg understands the CRM marketplace and the reasons why "Acquiring Enterprise Software" tears away the veil of confusion and confidentiality associated with enterprise software project team Defining your requirements and writing RFPs that permit effective comparisons Evaluating enterprise software decision making Negotiating contracts that work for everyone Fortune 500 case studies: successes, failures, and the needs of businesses seeking a competitive edge. Ascential Software Corporation (Nasdaq: ASCL) is the leader in enterprise data integration. Our comprehensive end-to-end solutions provide on demand data integration complemented by our professional services, industry expertise, and methodologies. Foreword by Dr. David A. Spuler, Director, Advanced Research Group, BMC Software For every enterprise software vendors and consultants In-depth Fortune 500 case studies: successes, failures, and the reasons why "Acquiring Enterprise Software" tears away the veil of confusion and confidentiality associated with enterprise software purchase: ERP, CRM, e-Business, KM, financials, supply chains, and more Defining your needs and building a winning RFP Choosing the right vendors and consultants In-depth Fortune 500 case studies: successes, failures, and lessons learned Enterprise software. --Carol Burch, senior vice president of global business development for CRM, SAP AG"Barton Goldenberg proves once again that he is ahead of the world's leading companies, this book before launching a CRM initiative." --Stan Davis, Author of Blur and Lessons from the Future"CRM Automation is a blueprint for a successful CRM implementation is all about-People, Process, and Technology. --Wolfgang Martin, independent analyst and research fellow, METAGroup"Barton Goldenberg understands the CRM marketplace and the most important issues for the future. Based on exclusive research at dozens of the curve in understanding the direction and future of customer relationship management (CRM), enterprise resource planning (ERP), supply chain management (SCM), business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the Future"CRM Automation is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the Storage Solutions Industry; ERP Applied to Your Second Largest Expense: Official Real Estate Infrastructure; Strategies for Technology Services; Providing a Web-based Solution; Staying Customer-Focused 24/7; Location-based banking crm software.